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Keller Williams® Culture


Our values at Keller Williams® Realty are God, family and then business—in that exact order.  Our mission is to build careers worth having, businesses worth owning, and lives worth living.   We strive to be the real estate company for a new generation of associates and real estate owners. Our dedicated support network has been designed to ensure every one of our associates gets a helping hand whenever they need one and they provide the same when others are in need.

RED Day

RED (Renew, Energize, and Donate) Day is a yearly opportunity for Keller Williams® Agents to give back to the communities where they live.  Every year in May, a single day is chosen where KW associates across North America do their part to clean up neighborhoods, feed the homeless, donate toys to local orphanages and anything else that their local communities need.  Overall, RED Day is our way of saying thank you to the communities where we work.

KW Wellness Program

Keller Williams® is one of the few brokerages that offer any sort of health coverage for their associates.  Since as many as one in four Realtors are currently without health insurance, we felt it was our obligation to make sure our agents were taken care of.  We view our agents as family and family takes care of their own.  With the rising cost of heath care, we have developed the KW Wellness Program that guarantees coverage for every one of our associates at a reasonable price.

KW Cares

KW Cares is a public charity supported by all our associates across North America.  It’s designed to help fellow KW associates in times of need.  It is truly the heart of Keller Williams’ culture in action.

Agent Leadership Council

Our associates drive the real estate business they are a part of, therefore we believe in giving agents the opportunity to direct decisions on how individual offices operate.  Through their local Associate Leadership Council (ALC), agents and management are brought together on a monthly basis to oversee staff training and local marketing, finances, and operations.

Community Involvement

Keller Williams® is an active partner in communities across North America.  Our involvement includes numerous local charities and a 10% tithe to selected charities by KW Cares.  Below is a list of the charities that we support:

Ryan’s Well Foundation

Oral Lee Brown Foundation

Action In Music, Inc. (A.I.M.)


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